Dental SEO ROI Calculator
Free tool ยท Dental SEO

Dental SEO ROI Calculator

Move the sliders to match your practice, and see what your SEO investment is actually worth in new patients and revenue. No spreadsheet required.

Your numbers

Rough estimates are fine. Everything updates live on the right.

1,500

What you pay your SEO agency or in-house team each month.

$300$6,000
20

Calls, form fills and booking requests that come from your website and Google Business Profile, not walk-ins or referrals.

1150
65

Of those inquiries, the share that actually book and show up for a first visit. Most practices see 55–75%.

10%100%
650

Typical first-visit treatment value, or better, your average patient's value over their first year including hygiene recalls.

$150$4,000

What this SEO spend is worth

Monthly return on investment +310% Every $1 spent returns about $4.10 in patient revenue.
New patients / mo.
13.0
Cost per patient
$115
Monthly revenue
$8,450
Monthly profit
$6,950
Year 1 revenue
$97,378
Break-even patients
2.3 / mo.

12-month payback

Assumes a typical 3-month ramp-up while SEO builds rankings. Hover to inspect any month.

Cumulative investment Cumulative revenue
01

Inquiries come in

SEO brings ranked visibility, which turns into calls, form fills and booking requests.

02

Some become patients

Your case acceptance rate decides how many inquiries turn into a booked first visit.

03

Patients carry a value

Each new patient is worth their treatment plan, plus recall and hygiene visits.

04

Revenue vs. spend

Compare what came in against what you paid to see your real return.