Patient Testimonials

Patient testimonials are a pivotal aspect of a dental practice’s online presence, serving as a critical factor in influencing new patients. A substantial 39.2% of patients prioritize the recommendations from fellow patients when choosing a dentist, underscoring the power of patient testimonials​​. Notably, 90.4% of patients trust online reviews, highlighting their significance in shaping perceptions about dental services​​.

Furthermore, 73.6% of individuals read reviews to gauge the quality of dental services offered​​. These testimonials not only inform prospective patients about the quality of care but also address how dental issues are resolved, with 46.9% of patients reading online reviews for this purpose​​. The currency of these reviews is vital, as 69% of patients pay attention to the date of the review, with more recent feedback providing a more accurate reflection of the current service quality​​. Interestingly, 84.5% of patients believe that half of the dentist reviews are genuine, indicating a high level of trust in these testimonials​​.

This blog aims to delve deeper into the integral role of patient testimonials in dental practices. It will explore how these testimonials can be effectively collected, the legal considerations involved, and creative ways to leverage them beyond the website. By understanding these aspects, dental practices can harness the power of patient testimonials to enhance their reputation and attract new patients.

Table of Contents

What Are Patient Testimonials and Why Are They Important for Dental Practices?

Patient testimonials are personal accounts from patients about their experiences with a dental practice. These can range from reviews of the quality of dental care received to comments on the practice’s customer service, environment, and overall satisfaction. In the realm of dental practices, these testimonials are crucial for several reasons.

Building Trust and Credibility: Patient Testimonials play a significant role in establishing trust and credibility with potential patients. Many individuals rely on the experiences of others to make informed decisions regarding their dental care. Positive testimonials act as endorsements from real patients, providing reassurance, especially to those considering a new dentist or treatment.

Evidence of Expertise and Quality of Care: These endorsements serve as a testament to a dentist’s expertise and dedication to patient well-being. Consistent positive feedback is often associated with high competence and care quality, covering various treatments from routine procedures to more complex ones like oral surgery or orthodontics.

Enhancing Online Visibility and SEO: Online testimonials are integral in bolstering a dental practice’s digital presence and search engine optimization. Positive reviews can lead to higher rankings in search results and enhance a practice’s discoverability to those seeking dental services.

Continuous Improvement: Constructive testimonials offer opportunities for improvement. Addressing negative feedback professionally can lead to positive changes within the practice, enhancing patient communication, reducing wait times, or improving care quality.

Empowering Patients: For patients, testimonials are valuable resources, offering insights into a dentist’s approach and overall patient satisfaction. They help patients determine if a practice aligns with their needs and preferences.

Where Can You Find Authentic Patient Testimonials?

1. Review Sites: Establishing or claiming your practice on review sites like Yelp, Facebook, and Google can be an effective way to gather authentic testimonials. According to a survey, 85% of consumers trust online reviews as much as personal recommendations. Many review sites allow the public to establish a page for an unlisted business, which the practice owner can then claim.

2. Direct Requests: Asking current patients directly for online reviews can be highly productive. Signage in the waiting area or requests in digital newsletters and appointment reminders can encourage patients to leave reviews. A large percentage of consumers leave reviews when asked, especially on platforms like Facebook.

3. Niche Dental Sites: Sites specifically focused on dentistry, like,, and, offer more targeted platforms for testimonials. These sites often feature detailed provider profiles and allow patients to leave reviews based on various criteria.

4. During Appointments: Incorporating testimonial requests into patient appointments is another method. Staff can ask patients about their experience and, upon receiving positive feedback, request permission to send a testimonial request via email. This approach can be tailored to feature the best testimonials on the practice’s website, although privacy considerations should be kept in mind.

In context, patient testimonials are a vital component of a dental practice’s reputation and growth strategy. They build trust, demonstrate care quality, enhance online visibility, foster improvement, and empower patient decision-making. Authentic testimonials can be sourced from various online platforms, direct requests, niche sites, and interactions during appointments.

How to Effectively Collect Patient Testimonials?

  1. Asking Specific Questions: To collect quality testimonials, it’s vital to ask the right questions. A set of six insightful questions recommended by consumer psychology expert Sean D’Souza can be incredibly useful, especially when directed at long-term, satisfied patients. These questions delve into the patients’ initial obstacles, their discoveries after choosing your practice, specific features they liked, additional benefits, their willingness to recommend, and any additional comments they might have.

  2. Approach in the Office: One effective method is to ask patients for testimonials during their office visits. It’s typically more advantageous to ask after a procedure when the patient is more likely to be satisfied and relaxed. If it’s not feasible to get a testimonial immediately, you can follow up later, ensuring you’ve obtained their consent for this.

  3. Email and Social Media Requests: Utilize your email list and social media followers to gather testimonials. Inviting patients through newsletters or social media posts can result in a broader range of testimonials. Surveys sent to your email list can also help identify patients who might provide positive, detailed testimonials.

  4. Targeting Specific Patients: If you’re promoting a specific service, like dental implants, focus on patients who have recently received that service for more relevant and impactful testimonials.

  5. Video Testimonials: Recording video testimonials can add authenticity and a personal touch. Ensure your equipment is ready, keep the recording simple, use good lighting, and consider using a tripod and microphone for better quality.

What Makes a Compelling Patient Testimonial for a Dental Website?

  1. Specific and Detailed: Testimonials that go beyond generic praise and provide specific details about the patient’s experience are more compelling. Questions guiding patients to describe specific services, their reasons for choosing the practice, and their interactions with the staff can elicit richer, more meaningful testimonials.

  2. Authentic and Personal: Testimonials that convey personal stories or experiences, highlighting the dentist’s professionalism, kindness, or the quality of care, can resonate more with potential patients.

  3. Selective Display: Choose the most descriptive and impactful testimonials for your website. Overloading your site with too many testimonials can dilute their effectiveness. Highlight those that reinforce your practice’s unique value propositions like excellent patient care or innovative services.

Which Legal Considerations Should Be Taken Into Account When Publishing Patient Testimonials?

  1. Consent is Crucial: Always obtain the patient’s consent before posting anything related to their treatment, including testimonials, pictures, and videos. This is fundamental to avoid legal issues down the line.

  2. Sharing Public Testimonials: Even if a patient posts a positive review publicly, like on Google or Yelp, it’s advisable to get their permission before resharing it on your website or social media accounts.

  3. HIPAA Compliance: When dealing with review sites, be mindful of HIPAA regulations. It’s generally advisable not to respond to reviews to avoid inadvertently disclosing Protected Health Information (PHI). If responding, use generic HIPAA-compliant responses and avoid confirming that the reviewer is your patient.

  4. Specificity in Consent for Photos and Videos: Obtain written consent for photos and videos, and ensure the consent is specific to the materials you plan to use. Posting identifiable photos or videos without consent can be a HIPAA violation.

  5. Follow Risk Management Best Practices: Maintain a robust online presence by adhering to risk management best practices. In case of any doubts regarding consent or procedure, seeking professional advice is recommended.

These strategies and considerations are crucial in effectively collecting and publishing patient testimonials, ensuring they are both compelling and legally compliant.

How Do Patient Testimonials Influence New Patients?

Patient testimonials play a critical role in influencing new patients’ decisions regarding their dental care. These testimonials, being personal accounts of experiences and satisfaction with dental treatments, resonate with potential patients as authentic and genuine. They offer a narrative that goes beyond the technical aspects of dental services, highlighting the emotional changes and personal journeys of patients. This authenticity adds immediate credibility to a dental practice and its services.

The compelling nature of these testimonials lies in their ability to convey emotional changes honestly and clearly. When patients share their stories, they not only talk about the technical success of their treatments but also about the significant impact these treatments have had on their lives. 

This includes improvements in confidence, quality of life, and overall happiness. Such testimonials are particularly effective when they feature patients who have undergone dramatic transformations or significant dental procedures, as they provide relatable and representative experiences of the practice.

When Should Patient Testimonials Be Updated or Refreshed on a Dental Website?

Patient testimonials should be refreshed regularly to maintain their relevance and effectiveness. The frequency of updating these testimonials will depend on various factors, including the number of patients visiting the practice, the variety of treatments offered, and any changes or updates in services or staff. 

It’s beneficial to have a strategy in place for regularly collecting and updating testimonials. This could involve setting monthly goals for gathering new testimonials and working with the office team to identify suitable patients for providing these testimonials. 

Ensuring that the testimonials remain current and reflective of the practice’s ongoing commitment to quality care and patient satisfaction is vital for maintaining credibility and trustworthiness in the eyes of potential new patients.

What Are Some Best Practices for Showcasing Patient Testimonials on Dental Websites?

  1. Strategic Placement: Place the most impactful testimonials prominently on your website, such as on the homepage or a dedicated testimonials page. This ensures that visitors to the site are immediately presented with positive patient experiences.

  2. Visual and Textual Testimonials: Convert textual testimonials into visual formats that can be shared across various platforms, including social media and within the practice itself, such as in the waiting room.

  3. Creating Success Stories: Elevate some testimonials to success stories by providing more background about the patient’s journey. This helps in painting a more comprehensive picture of the patient experience at your practice.

  4. Video Testimonials: Record patient testimonials in video format to add a personal and relatable touch. Videos bring life to patient stories and establish social proof, making the practice more personable and relatable.

  5. Versatile Use: Utilize patient testimonial videos across multiple platforms, including the practice website, social media, marketing emails, and blog posts. This maximizes their impact and reach.

  6. Continuous Refreshment: Regularly update testimonials to keep the content fresh and relevant. This helps in maintaining the authenticity and credibility of the patient experiences showcased on your website.

In context, patient testimonials are a powerful tool in influencing new patients and should be an integral part of a dental practice’s marketing strategy. They should be regularly updated and showcased effectively across various platforms to maximize their impact.

Which Formats (Written, Video, Audio) Are Most Effective for Patient Testimonials?

The effectiveness of patient testimonials in dental practice marketing varies with the format used:

  1. Written Testimonials: These provide authenticity through the patient’s own words and are effective for audiences who prefer reading. They can be easily posted on the website, in newsletters, or on social media.

  2. Video Testimonials: These are highly impactful as they bring immediate credibility through unscripted, sincere expressions of the patients. Video testimonials are versatile and can be shared across various platforms like the practice website, social media, or a YouTube channel. They are effective in showcasing both the patient’s emotional journey and the results of dental treatment.

  3. Audio Testimonials: While not as commonly used as written or video formats, audio testimonials can be effective in podcasts or as part of website content. They offer a personal touch and can be an engaging way for patients to share their stories for audiences who prefer listening.

How Can Patient Testimonials Be Integrated with Other Dental Website Content?

Integrating patient testimonials with other dental website content can be done in several ways:

  1. On the Homepage: Placing compelling testimonials on the homepage can immediately engage visitors and establish credibility.

  2. Dedicated Testimonials Page: A separate page for testimonials allows patients to explore various experiences at their leisure.

  3. Service Pages: Including relevant testimonials on specific service pages (e.g., orthodontics, cosmetic dentistry) can provide prospective patients with relatable experiences and outcomes related to that particular service.

  4. Blog Posts and Marketing Emails: Incorporating testimonials in blog posts and emails provides additional context and personal stories related to dental services offered by the practice.

Where Should Testimonials Be Placed for Maximum Impact?

For maximum impact, patient testimonials should be strategically placed:

  1. Homepage: Featuring testimonials prominently on the homepage grabs immediate attention and builds trust with new visitors.

  2. Service or Treatment Specific Pages: Placing relevant testimonials on specific service pages helps potential patients understand the real-world impact of these services.

  3. Patient Reviews Section: Adding testimonial videos to this section enhances its effectiveness, giving prospects a deeper insight into patient experiences.

  4. Social Media and Online Platforms: Sharing testimonials on social media platforms and YouTube channels extends their reach, allowing a broader audience to view them. This also helps in SEO and improves online visibility.

  5. Email Campaigns and Blog Posts: Using testimonials in emails and blog posts provides a comprehensive view of patient experiences, adding value to the practice’s communication efforts.

In context, the choice of format for patient testimonials should align with the target audience’s preferences and the dental practice’s marketing strategy. Integrating these testimonials across various website sections and online platforms maximizes their impact and effectively showcases the practice’s success stories.

How Can Dental Practices Use Patient Testimonials in Broader Marketing Efforts?

Dental practices can leverage patient testimonials effectively in their broader marketing strategies:

  1. Social Media Campaigns: Sharing testimonials on platforms like Facebook, Instagram, and Twitter can significantly enhance social proof and engage a wider audience.

  2. Email Marketing: Incorporating testimonials in newsletters and promotional emails adds a personal touch, increasing the credibility and attractiveness of the services offered.

  3. In-Office Displays: Displaying testimonials in the dental office, either in waiting areas or consultation rooms, can reassure existing patients and impress potential ones.

  4. Advertising Materials: Using testimonials in print and online advertisements can be a powerful way to demonstrate the quality of care and patient satisfaction.

  5. Collateral Materials: Incorporating testimonials in brochures, flyers, and other marketing materials provides a tangible representation of patient satisfaction.

What Are Some Creative Ways to Share Testimonials Beyond the Website?

Creative ways to share dental patient testimonials beyond the website include:

  1. Video Montages: Creating video montages of patient testimonials to share on social media or in advertising campaigns.

  2. Storytelling in Blogs: Featuring detailed patient stories in blog posts, which can provide a more in-depth look at the patient journey and outcomes.

  3. Partnering with Influencers: Collaborating with local influencers or patients with a significant social following to share their experiences.

  4. Community Events: Showcasing testimonials at community events or health fairs where potential patients can learn about the practice.

  5. Podcasts or Webinars: Featuring patient stories in podcasts or webinars to provide an engaging and informative listening experience.

What Are Procedure Explanation Videos and Why Are They Beneficial?

Procedure explanation videos are multimedia presentations that detail dental procedures, explaining the steps, benefits, and what patients can expect. These videos serve several important functions:

  1. Educational Tool: They provide patients with a clear understanding of the procedures, helping to demystify complex dental treatments.

  2. Reduces Anxiety: By knowing what to expect, patients often feel less anxious about undergoing dental procedures.

  3. Informed Consent: These videos can aid in the informed consent process by ensuring patients understand the procedure they are consenting to.

  4. Marketing Resource: They can also be used as a marketing tool, showcasing the practice’s expertise and technology.

  5. Improves Communication: They assist in improving the communication between the dentist and patients, leading to better patient satisfaction.


In conclusion, patient testimonials are a crucial component in the marketing strategy of dental practices. They provide authenticity and build trust by showcasing real patient experiences and outcomes. Effectively used in various formats like written, video, or audio, these testimonials resonate with potential patients more deeply than traditional marketing methods. 

Integrating them across different channels – from websites to social media and beyond – maximizes their impact. Additionally, procedure explanation videos complement these testimonials by educating patients and reducing anxiety, further enhancing the patient experience and the practice’s credibility. Together, they form a robust approach to attract and retain patients, ultimately strengthening the practice’s reputation.